PHARMACIE - new socks every month
Alex Rückheim
PHARMACIE is a company built for (and with) busy creative people; folks who love great products, but don't have the time to search them out. That´s why on the first day of every month, they release a new sock and send it to their community of subscribers. One pair of socks, once a month - direct to your door.
Since their start in March they have launched 4 different pairs of socks - all linked by hand, from the finest yarns in a small artisanal factory just outside Milan. Although there are lots of easier, cheaper and quicker ways to make socks, they have built their business around the idea of doing 'common things uncommonly well', as so collaborating with the best producers, with the longest heritage of crafting socks. Photography by: Amin Musa