SIMON FREUND - Shopping Bag Installation
Alex Rückheim
Known for his work in the field of consumable goods, the latest work of the conceptual German artist Simon Freund features a series of ‘Shopping Bag’ chairs. Utilising the basic black frame structure of ‘The Metal Chair’ – item 018 launched as part of his ongoing series of objects – Simon drapes various shopping bags over the seat and backrest, from names including the likes of Primark, Acne Studios, COS and Supreme. On describing his latest work, Simon states that his vision stems from the desire to showcase his understanding of contemporary consumerism in a way that is accessible to the masses.
'Each object is a reflection of Simon Freund’s personal understanding of the relationship between design and functionality, the concept of value and contemporary consumerism.'