KEDU by MEMO Paris
Alex Rückheim
Created in Paris, Memo fragrances stand for an instinct for celebration, a pronounced love of travel to strange lands, and an inclination for dreams. Following its ‘Les Échapées’ collection – the first opus of fragrances for both men and women – Memo continues its olfactory journey with a vibrant vegetal and botanical collection: ‘Graines Vagabondes’ – wandering seeds. Taking its inspiration of seeds and their symbolic expression of life, the first fragrance in the collection – KEDU – is a composition structured around the symbiosis of sesame and grapefruit. Although the use of seeds in perfumery is not an altogether new phenomenon, “it’s quite original to give them the central place in a composition” says Aliénor Massenet, nose of Memo.
“The imaginative world that has arisen around seeds is ancestral and infinite. […] Not all of them are relevant to perfumery, however, they will be chosen according to the stories that we wish to tell and the accords that they create.”
- Clara Molloy, Creative Director
KEDU, referring to the ‘The Garden of Java’ in Indonesia, is characterised by a triptych set up: its olfactive features encompass the top note (oil of grapefruit, oil of mandarin, neroli), the heart note (maté absolute, fressia accord, rose-peony accord), and the base note (sesame absolute, white musk, moss). Its three key notes are oil of grapefruit, sesame absolute and white musk, giving the composition all of its depth and breadth. Price £168. Images by Ali Baï and Gladys Fabie.