HORACE – The New Way of Grooming
Alex Rückheim
Over the past few months, Paris has increasingly become a place of exciting encounters for us. During our last trip to Paris, we had the chance to sit down with Thomas Cerkevic and Jonathan Andrès, founders of premium leather goods brand RSVP. Our latest discovery is Horace – a new grooming and lifestyle destination that develops and offers daily essentials for today’s men.
“We’ve seen that to men, buying grooming products is an unpleasant experience,” says Horace co-founder Marc Briant-Terlet. “We develop and find the best products and make sure men are fully informed to make their decision.”
Horace carries a well-curated and well-considered selection of items, with products covering the entire grooming spectrum, from safety razors and shaving creams to hair treatments, cleansing gels and body moisturisers. Alongside some of the industry’s most trusted men’s grooming brands like Dr. Bonner, Baxter of California, Murdock London, Ren and Mühle, Horace also offers its own line of high quality care products, which currently includes flavoured toothpicks, a Binchotan toothbrush and a natural exfoliating face puff.
But Horace goes beyond just offering quality grooming products and a hassle-free service – Horace lets you order via messenger, offers re-order alerts and delivers within three hours in Paris.
The brand is adding a great layer to its experience. Its magazine and how-to guides are absolutely on point; they’re nicely written with the right advice, the right amount of humour, personal touch and insight. Our favourite articles include ‘How to rebalance your dry skin’ (how to) and ‘Why it’s time to shave it off’ (editorial). Go and see for yourself – the guys are doing great work.