NUORI – Uniquely Formulated Skincare
Alex Rückheim
We came across Danish skincare brand, NUORI, only quite recently. The brand not only offers a range of remarkable face, hand and body care products but has an impressively uncompromising approach to freshness and purity.
Freshness is at the core of the brand. And to ensure this, NUORI products are freshly blended every 12 weeks. More than that, their products are labelled with two dates, indicating a ‘start-using-by date’ and an ‘expiry date’ to allow sufficient time to fully benefit from the formula. This approach stems from the notion that freshness ensures 100% efficacy, as natural active ingredients are not weakened by time-related breakdown. This understanding is linked to the findings of numerous scientific studies that have proven that essential active agents such as vitamins A, C and E are unstable in cosmetic formulations, loosing their beneficial properties in just a few months.
100% free from: synthetic preservatives, and other additives normally used to push the expiry date of beauty products.
NUORI’s lightweight Vital Facial Cream, for instance, brings back your skin’s vitality and helps prevent and reduce first signs of aging. Formulated with hyaluronic acid – known for its extremely hydrating action – this cream restores the skin’s natural moisture levels. While botanical squalane, jojoba oil and sweet almond oil nourish the your skin, a complex of shea butter, vitamin C and E offers antioxidant protection.