NORMAL – Japanese Minimalist Watches

In 2006, American designer Ross McBride founded the Japanese watch brand Normal Timepieces as a space to express his personal thoughts on design. Experiencing both US and Japanese culture throughout his childhood and adulthood respectively, Ross has been greatly influenced by pioneering mid-century American design as well as the Japanese sense of minimalism and craftsmanship – elements that become evident in the brand’s approach to design.

“That which is normal can be assumed as self-evident, or open to an exhaustive debate. In truth, there are as many points of view as there are people. Where we find consensus, we find community.”

In our opinion, it’s not only the brand’s approach to considered functional and minimalist design; but it’s first and foremost the sensibility and subtlety that one can find in its timepieces.
Since the launch of its first range – which consisted of the models ‘Extra Normal’, ‘Time Zone’ and ‘Time = Money’ - Normal Timepieces has expanded its selection of timepieces to now include the Fuji Range, the Extra Normal Range as well as the Digital Grande Range.