ASKET - Re-thinking T-shirt Sizing

A while ago my partner Alex has written a post about ASKET, a Swedish brand which has managed to create the perfect T-shirt. What makes ASKET different from other brands is that they have expanded on the traditional sizing system to offer a product that fits all men at a fair price. All T-Shirts are made in a small, family-owned factory in Portugal, enabling the founders Jakob Dworsky and August Bringeus to have full insight into the factory's labor conditions. Another upside of their European production facility is the outstanding quality of their T-Shirts. Besides offering the usual S, M, L, XL sizes, they give customers the option to chose a suitable length also. I can only recommend purchasing your next basic on their website. The future is all about transparency and brands that make sure the people who are involved in producing the final product are looked after and work under fair labor conditions. You won't regret it.

ASKET – Introducing the Classic T-Shirt in 15 Sizes

Swedish brand ASKET has set out with the aim of creating the perfect high-quality, classic T-shirt that not only appeals to every man by offering the perfect fit, but that both looks good and feels well. By re-focussing on the essence and key elements that create the ideal crew neck T-shirt, founders Jakob Dworsky and August B. Bringeus decided to challenge today’s conventional five-size system. Committed to elevate this classic wardrobe staple to fit all body types without compromises, they have expanded on the traditional sizing system – XS, S, M, L, XL – by adding two extra variations. The result, a refined selection of 15 different sizes – short, regular, and long. As an essential element in contemporary menswear, ASKET’s premium T-shirt is crafted of high-quality 100% combed Egyptian cotton, and manufactured in a family-owned factory in Braga, Portugal. Retail price €30/ $32.

[ asketsthim.com ]