ASKET - The Sweatshirt

After more than two years of development, design iterations and detailed production, our friends from Stockholm-based menswear brand ASKET have finally released their highly anticipated Sweatshirt. Available in Grey Melange, Navy and Black (followed by a Dusty Green and Burgundy-esque Red this September), the sweatshirt is a minimal take on the original American football player uniform. Cut to a tailored fit from custom developed, unbrushed loopback cotton and stripped from unnecessary details it combines style with unprecedented comfort. Milled and handmade in Reguenga, Portugal.

“Two years of development may seem crazy to some people in this industry. But we're creating garments designed to last a lifetime, and in that context, we say there’s no rush,” says co-founder August Bard Bringéus.
 

Two years may seem long to create a sweatshirt. But it nicely reflects the commitment and values that go into ASKET’s garments. Just over a year ago, the brand released their first take on the sweatshirt, but decided to pull the plug just after a few weeks. It simply didn’t live up to their expectations. So they went back to the drawing board and fine-tuned everything from the fit and fabric to the colours and detailing.

ASKET is Swedish online-only menswear brand founded in 2015 with the mission to free wardrobe essentials from the traditional concept of fashion and bring them back to basics. One garment at a time, the young brand is building a permanent collection of timeless essentials based on honest production, transparent pricing and a new size system. 

ASKET – Launching Two New Wardrobe Essentials

In the course of the last few months, our friends from Stockholm-based menswear brand Asket have added two new wardrobe essentials – one garment at a time – to their permanent collection of timeless classics: The Pique Polo and The Oxford Shirt.

Their classic Oxford button down shirt as well as their latest addition, a classic pique Polo, are both available in Asket’s revolutionary 15 size system. The brand’s sizing system caters to a larger variety of body shapes and a wider set of personal preferences, truly re-thinking and democratising modern garment sizing (find out more here). 

As the very definition of a true wardrobe staple, Asket has designed a beautiful button down shirt, cut from heavy Oxford cloth that is comfortable, resilient and fitted with mother of pearl buttons. The Swedish brand has entrusted a family run shirt factory in Portugal to handcraft their take on the classic Oxford Shirt. (Available in three colours)

With a minimalistic and modernised take on the classic polo shirt, Asket’s Pique Polo is improved in both form, fit, drape and function. A heavier, more luxurious pique knit fabric offers more comfort and durability, while tonal mother of pearl buttons and a nicely ribbed collar round off this sporty classic. (Available in four colours)

ASKET – Introducing the Classic T-Shirt in 15 Sizes

Swedish brand ASKET has set out with the aim of creating the perfect high-quality, classic T-shirt that not only appeals to every man by offering the perfect fit, but that both looks good and feels well. By re-focussing on the essence and key elements that create the ideal crew neck T-shirt, founders Jakob Dworsky and August B. Bringeus decided to challenge today’s conventional five-size system. Committed to elevate this classic wardrobe staple to fit all body types without compromises, they have expanded on the traditional sizing system – XS, S, M, L, XL – by adding two extra variations. The result, a refined selection of 15 different sizes – short, regular, and long. As an essential element in contemporary menswear, ASKET’s premium T-shirt is crafted of high-quality 100% combed Egyptian cotton, and manufactured in a family-owned factory in Braga, Portugal. Retail price €30/ $32.

[ asketsthim.com ]