ASKET - The Sweatshirt

After more than two years of development, design iterations and detailed production, our friends from Stockholm-based menswear brand ASKET have finally released their highly anticipated Sweatshirt. Available in Grey Melange, Navy and Black (followed by a Dusty Green and Burgundy-esque Red this September), the sweatshirt is a minimal take on the original American football player uniform. Cut to a tailored fit from custom developed, unbrushed loopback cotton and stripped from unnecessary details it combines style with unprecedented comfort. Milled and handmade in Reguenga, Portugal.

“Two years of development may seem crazy to some people in this industry. But we're creating garments designed to last a lifetime, and in that context, we say there’s no rush,” says co-founder August Bard Bringéus.
 

Two years may seem long to create a sweatshirt. But it nicely reflects the commitment and values that go into ASKET’s garments. Just over a year ago, the brand released their first take on the sweatshirt, but decided to pull the plug just after a few weeks. It simply didn’t live up to their expectations. So they went back to the drawing board and fine-tuned everything from the fit and fabric to the colours and detailing.

ASKET is Swedish online-only menswear brand founded in 2015 with the mission to free wardrobe essentials from the traditional concept of fashion and bring them back to basics. One garment at a time, the young brand is building a permanent collection of timeless essentials based on honest production, transparent pricing and a new size system. 

FEIT DIRECT - The Moccasin

FEIT’s Hand Sewn Slipper applies a modern design to a classic summer shoe – the moccasin.

Rather than hand stitching at the front, the moccasin is hand sewn at the back. Designed to be worn without socks, these shoes are uniquely constructed from one solid piece of suede.

'The Italian vegetable suede is tanned using only natural tannins and organic materials instead of chemical dyes and unnatural pigments. This ensures that the leather retains it’s ability to breathe and stay cool in the warm summer weather.'

ASKET – Introducing the Classic T-Shirt in 15 Sizes

Swedish brand ASKET has set out with the aim of creating the perfect high-quality, classic T-shirt that not only appeals to every man by offering the perfect fit, but that both looks good and feels well. By re-focussing on the essence and key elements that create the ideal crew neck T-shirt, founders Jakob Dworsky and August B. Bringeus decided to challenge today’s conventional five-size system. Committed to elevate this classic wardrobe staple to fit all body types without compromises, they have expanded on the traditional sizing system – XS, S, M, L, XL – by adding two extra variations. The result, a refined selection of 15 different sizes – short, regular, and long. As an essential element in contemporary menswear, ASKET’s premium T-shirt is crafted of high-quality 100% combed Egyptian cotton, and manufactured in a family-owned factory in Braga, Portugal. Retail price €30/ $32.

[ asketsthim.com ]

ANALOG IMPRESSIONS - FILIPPA K. SS15 COLLECTION

One of Sweden's leading clothing brand Filippa K. launched its new collection and we were lucky enough to get our hands on a few pieces of the minimalistic. There is a strong focus on tactile, exclusive materials, including several blends with linen and tencel. To those of you who don't know tencel: It's a eco-friendly, natural fiber, similar to rayon in feel and we highly appreciate the future forward approach of Filippa K. to include more sustainable materials in their collection. The colour card consists of a base of warm greys and beige tones tinted with grey, perfect for this year's spring. Blues range from light dustyblue to indigo and a dark blue-grey. Accents are sharp blue, sporty deep green and warm yellow. Make sure to check out the collection on their website or in one of Filippa K's retail locations.

[ filippa-k.com ]