ASKET - The Sweatshirt

After more than two years of development, design iterations and detailed production, our friends from Stockholm-based menswear brand ASKET have finally released their highly anticipated Sweatshirt. Available in Grey Melange, Navy and Black (followed by a Dusty Green and Burgundy-esque Red this September), the sweatshirt is a minimal take on the original American football player uniform. Cut to a tailored fit from custom developed, unbrushed loopback cotton and stripped from unnecessary details it combines style with unprecedented comfort. Milled and handmade in Reguenga, Portugal.

“Two years of development may seem crazy to some people in this industry. But we're creating garments designed to last a lifetime, and in that context, we say there’s no rush,” says co-founder August Bard Bringéus.
 

Two years may seem long to create a sweatshirt. But it nicely reflects the commitment and values that go into ASKET’s garments. Just over a year ago, the brand released their first take on the sweatshirt, but decided to pull the plug just after a few weeks. It simply didn’t live up to their expectations. So they went back to the drawing board and fine-tuned everything from the fit and fabric to the colours and detailing.

ASKET is Swedish online-only menswear brand founded in 2015 with the mission to free wardrobe essentials from the traditional concept of fashion and bring them back to basics. One garment at a time, the young brand is building a permanent collection of timeless essentials based on honest production, transparent pricing and a new size system. 

ASKET – Launching Two New Wardrobe Essentials

In the course of the last few months, our friends from Stockholm-based menswear brand Asket have added two new wardrobe essentials – one garment at a time – to their permanent collection of timeless classics: The Pique Polo and The Oxford Shirt.

Their classic Oxford button down shirt as well as their latest addition, a classic pique Polo, are both available in Asket’s revolutionary 15 size system. The brand’s sizing system caters to a larger variety of body shapes and a wider set of personal preferences, truly re-thinking and democratising modern garment sizing (find out more here). 

As the very definition of a true wardrobe staple, Asket has designed a beautiful button down shirt, cut from heavy Oxford cloth that is comfortable, resilient and fitted with mother of pearl buttons. The Swedish brand has entrusted a family run shirt factory in Portugal to handcraft their take on the classic Oxford Shirt. (Available in three colours)

With a minimalistic and modernised take on the classic polo shirt, Asket’s Pique Polo is improved in both form, fit, drape and function. A heavier, more luxurious pique knit fabric offers more comfort and durability, while tonal mother of pearl buttons and a nicely ribbed collar round off this sporty classic. (Available in four colours)

FEIT DIRECT - Hand-Stitched Sneakers

These super minimal sneakers are hand-stitched from the finest Semi Cordovan leather and built using the highest quality natural materials. They are perfect to be worn barefoot all summer long. Historically, cordovan has been used only for luxury dress shoes. The leather is tanned using an extensive process. The hides are tanned slowly, nourished with natural oils and shaved. A century ago, when horses were still a driving force of transportation, hides were plentiful. Now they are extremely scarce and difficult to come by.

Your feet will breathe and stay cool, and the shoes will mold perfectly to your feet without retaining sweat or odor. Get a pair of these limited edition sneakers, available for men and women, online or in their NY Flagship Store.

Available in a limited edition of 60 pairs for Spring 2015 at www.feitdirect.com as well as the FEIT for New York flagship.

NIC NITSCHE - Fashion Editorial with Davina

We love supporting young and upcoming brands but have decided to take it a step further by giving young and upcoming talents like photographer Nic Nitsche from Berlin a platform to present his work. This is our second editorial, this time with this beautiful girl, Davina.
We hope you enjoy these shots as much as we do. Our thanks go out to Fake PR for supporting us with amazing clothes.

ASKET - Re-thinking T-shirt Sizing

A while ago my partner Alex has written a post about ASKET, a Swedish brand which has managed to create the perfect T-shirt. What makes ASKET different from other brands is that they have expanded on the traditional sizing system to offer a product that fits all men at a fair price. All T-Shirts are made in a small, family-owned factory in Portugal, enabling the founders Jakob Dworsky and August Bringeus to have full insight into the factory's labor conditions. Another upside of their European production facility is the outstanding quality of their T-Shirts. Besides offering the usual S, M, L, XL sizes, they give customers the option to chose a suitable length also. I can only recommend purchasing your next basic on their website. The future is all about transparency and brands that make sure the people who are involved in producing the final product are looked after and work under fair labor conditions. You won't regret it.

Nic Nitsche - Editorial with Shanice Corbeille

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This is our first editorial for GOODS WE LIKE shot by Nic Nitsche. Our thanks also go out to Berlin-based Agency FAKE PR for providing us with these amazing pieces by Barbour Lifestyle, Denham, RAEY and Chinti & Parker. Stay tuned for more exclusive shoots in the future.

Ratio Knit Dress by Barbour x Range Rover
Twirl Marl Dress by Denham Blazer and Longline Wool Shirt by RAEY
Horizontal Rib Sweater by Chinti & Parker, Flare-Leg Jeans by RAEY
Coat by RAEY

Photographer: Nic Nitsche
Hair & Make-Up: Anna Luft
Model: Shanice Corbeille

FEIT DIRECT - The Moccasin

FEIT’s Hand Sewn Slipper applies a modern design to a classic summer shoe – the moccasin.

Rather than hand stitching at the front, the moccasin is hand sewn at the back. Designed to be worn without socks, these shoes are uniquely constructed from one solid piece of suede.

'The Italian vegetable suede is tanned using only natural tannins and organic materials instead of chemical dyes and unnatural pigments. This ensures that the leather retains it’s ability to breathe and stay cool in the warm summer weather.'

FILLING PIECES - SS15

Iconic Dutch footwear brand Filling Pieces has managed to make a name for itself in just a couple of years and continues to surprise us by using interesting leather and color variations. Their branding and visual language is as good and authentic as their product. 

ANALOG IMPRESSIONS - FILIPPA K. SS15 COLLECTION

One of Sweden's leading clothing brand Filippa K. launched its new collection and we were lucky enough to get our hands on a few pieces of the minimalistic. There is a strong focus on tactile, exclusive materials, including several blends with linen and tencel. To those of you who don't know tencel: It's a eco-friendly, natural fiber, similar to rayon in feel and we highly appreciate the future forward approach of Filippa K. to include more sustainable materials in their collection. The colour card consists of a base of warm greys and beige tones tinted with grey, perfect for this year's spring. Blues range from light dustyblue to indigo and a dark blue-grey. Accents are sharp blue, sporty deep green and warm yellow. Make sure to check out the collection on their website or in one of Filippa K's retail locations.

[ filippa-k.com ]